Why use realtor?

The REALTOR® Difference

However, not every licensed or registered broker or salesperson is a REALTOR®. To be a REALTOR®, the agent must be a member of The Canadian Real Estate Association (CREA). And to be a member of CREA, an agent is expected to be:

  1. Committed to the REALTOR® Code:
    The code is the accepted standard of conduct for all real estate practitioners who are REALTORS®. It’s your guarantee of professional conduct and the quality service. Read more about the REALTOR® Code.
  2. Knowledgeable about developments in real estate:
    A REALTOR® can get you the information needed to make an informed decision: comparable prices, neighborhood trends, housing market conditions and more.
  3. Actively updating education:
    Through courses, workshops and other professional development, a REALTOR®maintains a high level of current knowledge about real estate.
  4. Access:
    REALTORS® have access to Board MLS® Systems, which facilitate the cooperate sale of properties to benefit consumers.

Benefits of a REALTOR®

Reputable real estate agents will handle a lot of stress and put out fires on your behalf, which will make their real estate commission worth it, whether it's a flat fee or a negotiated price.

Appearance Matters

Staging is much more important than many sellers think. If your home isn't tidy and devoid of personal effects in the listing photos and during open house tours, fewer offers will be made and they may be low offers. This means your home will potentially remain on the market longer.

Another reason you may be struggling to sell is that your home needs value... and renovations. A seasoned realtor has interior design knowledge and can point out what your home needs to appeal to buyers. It could be turning bold walls neutral or giving the exterior some curb appeal, and all for the fraction of the cost of a full renovation.

Experience Speaks Volumes

Real estate agents have a firm understanding of the market, so they will know when the buyer’s agent tries to pull a fast one. Moreover, they are able to read buyers and will recognize whether or not they'll come back to negotiate. This is a particularly handy strength that first-time sellers need. Good real estate agents should have their seller's best interests at heart, which will justify their real estate commission.

Whether buying or selling a home, you can trust that your REALTOR® will ensure the transaction is completed competently and professionally. You don’t have to worry about the details – your REALTOR® can take care of them for you. You can get advice from someone with an intimate knowledge of the local housing market. And you can count on the help of a professional who has committed to serve with integrity and competence.

A real estate broker takes your home from listing to closing, playing many roles. Fiduciary responsibility to you is the foundation, and you can expect market expertise, guidance, responsiveness, loyalty, disclosure and accountability at all times.

Representation and Relationship

A REALTOR® has a fiduciary responsibility to represent your best interest through the selling process.



  1. Needs Analysis (motivating reasons for selling & determine timetable)
  2. Market Analysis
  3. Pricing Strategy (determine best selling price strategy)
  4. Seller Updates (every Friday, weekly progress reports)
  5. Showing Feedback (in-depth feedback from buyers, Realtors, & team )
  6. Traffic Reports


  1. Property Preparation (advise on repairs, staging & improvements)
  2. Photography & Home Description
  3. MLS Management
  4. Agent Promotion
  5. Advertising
  6. Online Marketing
  7. Open Houses
  8. Direct Marketing
  9. Local and Relocation Buyer Contacts
  10. Personal Referrals
  11. Showings


  1. Agency Options
  2. Presenting Offers
  3. Offer Evaluation
  4. Answering Objections
  5. Negotiating Terms
  6. Purchase Agreement
  7. Contract Contingencies
  8. Inspections
  9. Post-Contract Negotiations
  10. Conveyancing
  11. Closing



  1. Needs Analysis (analyze wants & needs)
  2. Help get a clear picture of your ideal home
  3. Prequalification or Pre-approval (guide buyer to banks or lenders)
  4. Neighbourhood Information
  5. Home Search (organize & schedule the process)
  6. Showing Homes


  1. Agency Options
  2. Offer Strategy (compare homes)
  3. Presenting Offers
  4. Negotiating to Buy
  5. Answering Objections
  6. Negotiating Terms
  7. Purchase Agreement
  8. Contract Contingencies (ex. financing, inspection, sale of home)
  9. Inspections
  10. Pre-close Preparation (coordinate and supervise document preparation)
  11. Post-Contract Negotiations
  12. Closing
  13. Post Closing (coordinate move & assist with issues)
My Home is Worth How Much?

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Phone(587) 414-0022

Email[email protected]

Address Matt Ferguson
10603 145 Street
Edmonton, AB T5N 2Y2