OUR WORLD-CLASS REAL ESTATE MARKETING APPROACH
EXP Extreme Exposure = SOLD!
Through our award-winning website and our shared data agreements with other offices throughout Alberta and the distribution of your home to MLS.ca, we attract buyers to your home through the Internet.
Through our distinctive property advertising, local television promotion, and powerful industry and press connections, we are constantly setting the bar for maximum exposure to your home.
We are constantly redefining to provide your home with maximum exposure to the largest number of buyers at all times.
Ready, or thinking about selling your home? You should be asking any potential agents who list, what does your marketing plan looks like to get my home sold? Do you have examples of your work? Do you have an off-market strategy?
The Right Price
It’s important that our clients know the risks associated with improperly pricing your property, the outcome of properly pricing your property results in less time on market, more money in your pocket, and less hassle for your family. Properly pricing your home results in a faster sale, less inconvenience, creates exposures to the right buyers and more qualified prospects, better response from our targeted advertising, higher offers, competing offers, and most importantly results in more money for our sellers!
Effective Internet Marketing
Getting your home in front of as many buyers as possible is vital, above and beyond our online marketing strategies to get your home sold, we also utilize every major social network to broadcast your home to thousands of followers across our platforms, in total our social media presence has a reach of over 60,000 followers! We take pride in our online media, creating cutting-edge marketing material for our clients through our dedicated marketing manager. Over 98% of buyers shop online during the process of buying real estate.
The Best Deal
We take an ethical responsibility of fairly negotiating contractual terms very seriously, it’s our duty to find a win-win for our clients, as your EXP partner in real estate, we guarantee a thorough and objective (client first) assessment of each offer to help you make the right choice in every facet of your real estate transaction.
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Our team uses a number of different marketing tools to help take your home from 'for sale' to 'sold'.
A harmonious blend of art and science, our marketing platform combines technology with a personal touch to help get your listing get the exposure it.
Expert Insight
Property Analysis and preparation
Photography & Video
Beautiful images captivate potential buyers. Online or in a brochure, stunning visuals are your home's avenue for a lasting first impression. Great care is taken to provide the best photos, and we pay attention to every detail, to shape the unique story of your home. Video is the medium of choice for a highly mobile and digital audience.
Postcards
Stunning direct mail, targeted for results. Postcards can be a great way to spread the word. Direct mail can be employed to reach a highly targeted audience and achieve maximum results.
Brochures
The story of your home unfolds in beautiful, four-page brochures, created for each property. These full-colour pieces make a lasting impression
E-Cards
Instantly promote new listings, open houses, and updates. eCards are one of the most effective ways to communicate new listings, open houses, and other important information quickly and to a targeted audience.
Broker Networking
Connections with the top brokers in the area
Digital Strength
500+ Real Estate websites work for you
Mobile
An app that is as mobile as buyers
Local Media
Enticing advertisements in local and regional newspapers and magazines
Public Relations
Millions of media impressions each month
Social Media
is quickly becoming one of the most important parts of a marketing strategy. 92% of all advertisers indicated that their social media efforts have generated tremendous exposure for their products. It isn’t just the sharing nature of social media. Powerful search engines are embedded in many social media systems. By manipulating these features, we are able to increase exposure for your property.
First-page Google ranking is so important, and SEO (Search Engine Optimization)
experts use social media to help businesses improve rankings. Not only does Matt have a Marketing Team, but he has also upgraded their use and understanding of the Revolution that is Social Media Marketing!
With more than 1490 million users, Facebook is definitely the biggest social media network that the Internet has. Your property will be advertised on The Matt Ferguson Group Facebook page. 
Over 37% of people aged 22-35 (Millennials) use Instagram. This is the age group who are buying their first homes, and with that number of users, it is important for us to market our listings on Instagram.
Twitter is, more than anything, a powerful search engine. Twitter has 316 million monthly active users, which increases its power on google searches. We “tweet’ your listing as an additional opportunity for a buyer to find your property.
