Have you ever felt overwhelmed by all the stuff there is to do as real estate agent: marketing, listing appointments, follow-ups grips, buyer appointments, and the like?
We’ve all felt this way from time to time. In this post I’m going to share with you our number one solution: our dashboard. We use this dashboard at Gluch Group to keep things focused and on track.
This is what the first part of it looks like. Let’s break it down.
The sections marked in green are our leading indicators: Reviews, Social Posts, and Database adds. These are all things you have full control over that you can get done today. The sections in red are lagging indicators. Those are things you can’t just go out and do today. No matter how much we’d all like to, you can’t close a house every single day.
Let’s talk about the leading indicators first.
Reviews. Reviews. Reviews.
In this world, reviews really matter. It sometimes seems like everyone’s checking reviews everywhere, be it Amazon, Google, or Yelp. If you haven’t already, you want to start building your reputation online. One of the best ways to do this is get yourself on the sites where you can get reviews for your work. These, primarily, are Zillow, Google, and Yelp. Get your business on these platforms and focus on getting good reviews.
You can probably get a review today. It’s not as hard as you might think. Ask family member or cousin, or a past client who was super happy you helped them. Likely, they’ll be glad to return the favor and leave you a good review.
Social media is an increasingly powerful tool. It’s free and, likely, most of your closest friends and family are there and already engaging with you. It’s a great platform to share your business life, and it’s something your control.
But now no matter how cute your dog is, you don’t want to just be posting pictures of you two. You want to post real estate related content. If you follow me on Facebook or Instagram, you’ll see what I mean. I try to make my content fun and engaging while also demonstrating my expertise and authority in a way that shows people that I’m still in the game and that I’m still selling houses.
Show Me the Data
Your database is really important. You’ve got to keep it growing, which means you’ve got to keep adding people to it. We have some great videos at JohnGluch.com that will walk your through how to build you database, what ours looks like, and the best way to use it. You want to be adding people every day. You also have to know what to do with your database, and I’ve got videos and posts on that too, whether it’s using the World’s Most Interesting Postcard or a whole bunch of other strategies. Pay attention to how many people you add to your database each week. Set a goal for each moth and aim to hit it.
Hitting the Goalposts with Leading Indicators
Set goals for yourself to hit with the leading indicators each week or month. It might be two social posts a week, two new reviews, and twenty new people added to your database. The dashboard is yours to use how you best see fit, and it’s where you set your goals to make sure you hit them.
This is where you set your yearly goals:
And down here is where you check in each week and hold yourself accountable:
Use the Data
With this spreadsheet, you’ll be able to see how your leading and lagging indicators performed each month and each quarter. The second section is designed for weekly updates. It helps you build awareness around these factors, which might not necessarily always be on the top of your mind. You’re building awareness around: Did I do something today to generate a closing down the road? Did I do one of these leading indicators or not?
There’s a reason contracts, negotiations, inspections and the like aren’t on the spreadsheet. Those will be shouting at you every day to get them done. This is for the other stuff, the stuff that keeps you moving forward. It also helps you to see where you’re slipping so you can strategize on how to close up the gaps in your operating practices to keep your team growing and your business thriving. If you have any questions about the spreadsheet or anything else real estate related, let me know. It’s my passion to help real estate agents grow their business so they can serve their clients, their teams, and their families helping them live a freer life.Posted by Matt Ferguson on