The Real Estate Blog - Matt Ferguson

The Only System You Need To Double Your Real Estate Sales This Year

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Have you ever felt overwhelmed by all the stuff there is to do as real estate agent: marketing, listing appointments, follow-ups grips, buyer appointments, and the like?

We’ve all felt this way from time to time. In this post I’m going to share with you our number one solution: our dashboard. We use this dashboard at Gluch Group to keep things focused and on track.

This is what the first part of it looks like. Let’s break it down.

The sections marked in green are our leading indicators: Reviews, Social Posts, and Database adds. These are all things you have full control over that you can get done today. The sections in red are lagging indicators. Those are things you can’t just go out and do today. No matter how much we’d all like to, you…

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How Creating a Sales Pipeline Will Help You Sell more houses

If you’re like me and have a hard time keeping track of lots of different things at once, you know what it’s like when something slips through the cracks. It’s not great. But we have a solution at the Gluch Group. In this post, I’m going to go over what we do to solve this problem to make sure that no people, no prospects, slip through the cracks. This is an overview of our sales pipeline.

Our sales pipeline at MFG is how we live and breathe to make sure that everybody gets taken care of and that nobody falls through the cracks. If you want to follow along you can do so in the video. We use a task management system called Asana. You can use Asana to manage all kinds of stuff, and you can try it for free. Asana helps us keep track of our sales…

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Goal Setting vs. Goal Keeping

Goal Setting vs. Goal Keeping 

If you are interested in discounted pricing on Sisu, the goal tracking software I show in the video????

Setting a goal is easy. Anyone can do that. Goal keeping, however, is much harder. This year The Gluch Group is on track to do about 30 million in sales. To do this we use a simple goal keeping system that we apply to every member of our team. I’m going to share that with you in this post, and I hope that it can provide you with some direction.

Before We Get to the Scorecard

First of all, here is a link to the scorecard. It’s…

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Our #1 Tool to Pre-Sell Prospects 

Do you want a copy of the documents I talk about in this post?
Want to skip the months long wait for a highnote subscription? ????

How would you like to show up to the very first meeting you have with a buyer or a seller, one that you’ve never met before, and discover that they’re already sold on you? That would be amazing, right?

Well, that’s what we call pre-selling, and in this post I want to share with you my absolute favorite tool that helps me and my teams pre-sell our prospects. It’s called HighNote, and it’s a great app designed for pre-selling yourself to your buyers and sellers. You can check out the video above for a full overview, but this post will explain, from a high level, how it…

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Beware of Joining eXp 

I’m going to be honest. For some people, joining eXp can be a disaster. It can go really, terribly wrong. But it can also go really terribly right. In this post, I’m going to cover the two things that really matter when you’re joining eXp that make the difference between having a great time and a terrible one.

The eXp Difference

With most brokerage models, the agents are selling houses. The agents are paying broker fees up to the brokerage and the brokers then pay middle managers, branch managers, owners, regional managers, vice presidents, whoever they pay for advertising, and a variety of other costs. That’s how the traditional model works. With eXp, it’s different. When you’re…

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Winning with buyers in a low inventory market 

In this post, I’m going to give you a quick overview of how to win with buyers in a low inventory market. This isn’t going to be fully inclusive (for that you can watch the video), but it will definitely help you start upping your game. We’re going to go through a few different scenarios that will teach you some tactics that have the potential to help you double your success with buyers.

How to handle the 5-minute driveway meeting

It’s only five minutes. You’re not going to be able to cover everything you’d like. So, first things first — you want to learn about them and build rapport. That’s the goal. Ask them questions like how long have you been looking for homes? Follow the…

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How does revenue share work at EXP? 

Let’s take a look at how revenue share works at eXp. Now, this is all a simplification, but it’s a great jumping off point to learning more about eXp.

How brokerages traditionally make money

Traditionally, brokerages make money from the fees agents pay them. They then use this money a bunch of different ways, be it offices, billboards, staff, franchise fees, etc. 

The eXp difference

eXp doesn’t run it like a traditional brokerage. Rather, they run everything off of a 80/20 split. If you want a deeper dive into this you can check out my post here, but for the time being we’re going to keep trucking on ahead.

The way this works is that 20% of each commission goes to eXp…

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H ow to turn long term seller leads into listings

What do you do when you’ve got a long-term lifting lead?

Say, you’ve got somebody who wants to sell their house in six, or maybe nine, months. It’s a real lead. They’re going to sell, but they’re a ways out. 

How do you turn this lead into a listing? What do you do when you get that person on the phone?

In this post, I’m going to tell you how we handle our two-step listing appointments to make sure that we turn that lead into a listing.

Remember long term seller leads can be valuable

Remember, these listings are super valuable. Don’t be overprotective with your time and push somebody out. If someone wants you to come to their house and talk about selling their house, go!…

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How to find off market properties (and making that your unique selling proposition)

How to find off market properties (and making that your unique selling proposition) 

Why would a buyer want to use you as the realtor? 

As a realtor, it’s important to know the answer to this question. You need to know what makes you special, unique, and different than everybody else.

A lot of realtors have kind of the same answer. It’s a whole lot of I’m fair. I’m honest. I work really hard. I have the best customer service. The issue is that these can apply to ANYONE. Pick a reasonably successful realtor. This probably applies to them.

But this isn’t good enough for you. No. You want to stand out. You need a truly unique selling proposition. Well, lucky for you, in this post I’m…

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How to find off market properties (and making that your unique selling proposition)

How to find off market properties (and making that your unique selling proposition) 

Why would a buyer want to use you as the realtor? 

As a realtor, it’s important to know the answer to this question. You need to know what makes you special, unique, and different than everybody else.

A lot of realtors have kind of the same answer. It’s a whole lot of I’m fair. I’m honest. I work really hard. I have the best customer service. The issue is that these can apply to ANYONE. Pick a reasonably successful realtor. This probably applies to them.

But this isn’t good enough for you. No. You want to stand out. You need a truly unique selling proposition. Well, lucky for you, in this post I’m…

10 Views, 0 Comments